So there I was, sprawled on my couch, coffee by my side, and my eyes squinting at my laptop.
I was just about to pin another drool-worthy recipe to my Pinterest board when something caught my eye. Would you believe it if I told you it was my follower count?
It read 50,000!
That’s right, five followed by four zeros. It blew my mind!
Now, if you’re anything like me from a year ago, you’re probably wondering how a regular Jane like myself managed to rack up such a crazy number.
I mean, I used Pinterest just like everyone else, pinning cute outfits and DIY ideas that I’d probably never get around to doing. Just a hobby, nothing more.
But then something happened. I stumbled into this cool gig where I could actually earn money from doing what I was already doing, pinning!
Yeah, no kidding. it is making money as a Pinterest Manager.
I bet you’re sitting there thinking – “Could I do this too?”
The answer is, “Heck, yeah!”
So, how about we cut to the chase, and I show you how to turn your pinning hobby into a money-making job?
Ready? Alright, let’s get right into it!
So, What Exactly is a Pinterest Manager?
A Pinterest Manager, or as some might say, a Pinterest virtual assistant, is like a seasoned professional for your Pinterest account.
They’re a pro who’s terrific at managing Pinterest business accounts for companies, bloggers, and digital entrepreneurs.
Their main gig is helping clients boost their brand and skyrocket traffic to their website, all via the magic of Pinterest.
What’s the Buzz About Becoming a Pinterest Manager?
Why might you ask, should you learn how to become a Pinterest Manager? Well, for one, Pinterest is more than just a social media platform. With over 400 million active users, it’s a goldmine for businesses to tap into potential clients and up their brand visibility. Plus, it doubles as a visual search engine, letting folks find content tailored to their keywords and interests – a marketer’s dream come true.
What’s more, being a Pinterest Manager offers freedom and flexibility. As a virtual assistant, you can work from anywhere, anytime. Say goodbye to the usual 9-5 and hello to a more exciting work-life balance.
Must-Have Skills for Rocking Pinterest Management
Stepping into the world of Pinterest management means you’ll need a few skills under your belt. Here’s what you’ll need:
- Pinterest Expertise: You’ve got to be a Pinterest expert, inside out. This means knowing the platform’s ins and outs, understanding its algorithms, analytics, and best practices. Plus, you should be well-versed with Pinterest management services like Tailwind to optimize Pinterest accounts like a boss.
- SEO Smarts: Since Pinterest is a search engine at heart, having SEO knowledge is key. This means you’ll need to know how to optimize boards, pins, and descriptions to make them pop in search results.
- Graphic Design Prowess: Pinterest is all about visuals, so creating eye-catching pins is crucial. You should have some graphic design skills to craft quality pins that sync with the client’s brand image.
- Marketing Strategy Skills: A Pinterest Manager should be a whiz at marketing strategy, developing solid plans for their clients. This includes designing a Pinterest marketing strategy that matches the client’s overall goals and using Pinterest ads to drive leads and sales.
- Analytics and Data Analysis: You’ll need to know how to sift through data and use it to tweak Pinterest accounts. Familiarity with Pinterest analytics and how to measure the success of your Pinterest strategy is vital.
In the end, becoming a successful Pinterest Manager can be a brilliant career choice if you love social media, marketing, and graphic design.
With the right skills, you can thrive as a freelance Pinterest Manager or join an agency that offers Pinterest management services.
Whether you’re managing your own Pinterest account or working for others, the sky’s the limit for what you can achieve with a Pinterest management business.
How Can I Become a Pinterest Manager?
So, You Want to Be a Pinterest Manager?
Here’s Your Guide
Let me break it down for you:
- The ABCs of Pinterest
Now, to kick off this journey, you gotta learn your ABCs – I mean, the ins and outs of Pinterest.
This isn’t just about scrolling and pinning cute puppies, there’s much more to it.
We’re talking about business profiles, rich pins, board optimization, and all those techie stuff.
Take the time to learn the ropes, play around with creating boards, and get a feel for the platform.
- Mastering the Skill Set
Being a Pinterest manager isn’t just about the love for the platform.
You’ve got to bring some serious skills to the table,.
I’m talking about things like graphic design, SEO (yes, Pinterest is a search engine too!), and social media marketing.
Don’t panic, though.
There’s a plethora of online courses and tutorials that can get you up to speed.
Practice makes perfect!
- Building a Stellar Portfolio
Once you’ve got the skills down, it’s time to put them on display.
- Create a portfolio that’s so good, it makes people say, “Take my money!”
- Showcase your Pinterest prowess through the pins you’ve created, boards you’ve managed, and any successful marketing campaigns you’ve launched.
- Trust me, people love seeing proof that you can walk the walk.
You need to sell yourself and your services, and to do that, you need killer copy that converts.
Just go grab the “DAMN COPY TEMPLATES“. and thank me later.
It’s having a top-tier copywriter whispering sweet conversion secrets in your ear, PERIOD!!!
From jazzing up your ‘About’ page to crafting addictive email sequences – these templates cover the full gamut.
They even have Instagram grid templates to make your posts POP!
I can confidently say that DAMN COPY TEMPLATES are the real deal.
Don’t take my word for it, though; go check it out. Check out all the templates HERE.
Let’s get that page of yours on fire! 🔥
- Finding Your Tribe (Clients)
You’ve got the skills, you’ve got a killer portfolio, now what?
Well, it’s time to find your tribe.
Start networking and spread the word about your Pinterest superpowers.
Join online communities, reach out to potential clients, and let them know why you’re the Pinterest whiz they need.
Remember, your vibe attracts your tribe!
- Stay Informed and Adapt
Pinterest, much like our favorite celebrities, is always changing its look. To stay relevant, you need to keep up with the latest trends and changes on the platform. So, grab a cup of coffee, follow some industry blogs, attend webinars, and stay informed. Knowledge is power, right?
Becoming a Pinterest manager might sound like a tall order, but trust me, it’s an exciting journey. If you’re willing to put in the effort, you’ll not only become a Pinterest manager but a Pinterest ninja helping businesses grow their online presence. And who knows, maybe you’ll be the reason someone else is up at 2 a.m. admiring pins!
Roll Up Those Sleeves, It’s Research Time
Thinking about becoming a Pinterest manager? Well, buckle up, my friend, because it’s time to dive headfirst into some research. Yeah, I said it, research. Not the most glamorous part of the job, but hey, even superheroes had to learn their powers, right?
Understanding Pinterest, or any platform for that matter, isn’t just about knowing where the ‘post’ button is. We’re talking about a deep dive here, a journey to the center of Pinterest. You need to understand the nitty-gritty like managing a business profile, enabling rich pins, and more.
And let’s not forget about staying on top of the latest Pinterest trends. Knowing your keywords from your hashtags and making pins that are as eye-catching as a new episode of ‘Stranger Things’. You also need to understand how to analyze Pinterest analytics, because who doesn’t love a good success story backed by numbers, right?
Now, how to become a Pinterest guru, you ask? There are a few routes. Online courses are your friend. Blogs, articles, webinars, you name it. If it has information, consume it. And don’t forget to check out what the successful Pinterest accounts are doing. A little bit of ‘study their moves’ kind of action.
And one more thing. Remember, no two clients are the same, so it’s crucial to understand your potential clients and their industries. Knowing what makes their audience tick and their goals and needs can help you create a Pinterest strategy as tailored as a Savile Row suit.
So yes, research might not be the sexiest part of the process, but it’s as crucial as the secret ingredient in grandma’s famous cookies. It gives you the knowledge and insights to create strategies that can turn a Pinterest newbie into a Pinterest superstar.
Strutting Your Stuff: Building Your Portfolio
Next up, you’ve got to showcase your talents. And no, I’m not talking about your impressive karaoke skills. I’m talking about building a portfolio. Think of it as your Pinterest manager highlight reel.
Your portfolio is like your personal gallery, an exclusive show of your Pinterest prowess. It’s where potential clients can see what you’re made of, your proficiency in creating and managing Pinterest accounts.
What’s in Your Portfolio?
Now you might be wondering, what makes a good Pinterest portfolio? Here’s what you should include:
- Showcase your success: Include examples of the Pinterest accounts you’ve managed that took off like a rocket.
- Numbers are your friend: Show off stats that demonstrate the growth and engagement of the accounts you’ve worked on. After all, numbers don’t lie!
- Happy clients are the best advertisers: Include testimonials from satisfied clients. Nothing beats word of mouth, right?
- Be your own billboard: Don’t forget your own Pinterest account. This is the perfect place to strut your stuff and demonstrate your skills and expertise.
So, there you have it. Building a killer portfolio might take some time and effort, but when clients are knocking on your door, you’ll see it’s worth every bit.
The Portfolio Creation: A Step-by-Step Guide
Ready to create a Pinterest manager portfolio that screams “hire me!”?
Here are some simple steps to get you started:
- Cherry-pick your best work: Think of this as your Pinterest greatest hits collection. Choose the accounts you’ve managed that showcase your Pinterest prowess.
- Data, data, data: Next, it’s time to gather up all those juicy numbers that show just how much the accounts you’ve managed have grown. Tools like Pinterest Analytics can help you scoop up this info.
- Testimonials are gold: Reach out to your clients for testimonials. It’s like a high five in written form that you can include in your portfolio.
- Your Pinterest account, your masterpiece: Don’t forget to make your own Pinterest account a testament to your skills and expertise. Pin like a pro and create boards that show you know your stuff.
- Presenting your portfolio: Once you have all this, it’s time to present your portfolio. You could go for a website, a PDF document, or even a PowerPoint presentation. Choose what works for you.
Tips for a Portfolio That Packs a Punch
Creating a portfolio is one thing, but creating a killer one? Here are some tips to get you there:
- Put your strengths front and center: Highlight what you’re good at.
- Keep it simple, keep it clean: Don’t let clutter distract from your skills. Make your portfolio easy to navigate.
- Visuals for the win: Screenshots, infographics, anything that makes your portfolio pop.
- Stay fresh: Update your portfolio with your latest and greatest work.
Follow these tips, and you’ll have a portfolio that can make potential clients sit up and take notice.
Marketing Yourself: Getting Clients to Find You
Once you’ve got that stellar portfolio, it’s time to get it in front of potential clients. To do this, you need to know how to market yourself. Here’s how:
- Online presence is key: Start with a professional website that shows off your skills and services. Use social media to spread the word about your work. And, of course, showcase that amazing portfolio.
- Network like you mean it: Industry events, online groups, forums – these are all goldmines for connections. Forge relationships with others in your field and get those referrals flowing.
- Offer free consultations: Everyone loves a freebie. Offering potential clients a free consultation not only builds trust but shows them just how much you can bring to the table.
- Pitch perfect: Identify businesses that could use your Pinterest wizardry and pitch your services. Be clear about your rates and services and show them how you can help their brand soar on Pinterest.
- Job boards are your friend: Platforms like Upwork, Freelancer, and Fiverr can be a great place to find clients. Make your profile irresistible and watch the offers come in.
Remember, Rome wasn’t built in a day, and neither will your Pinterest management business.
It’ll take time, persistence, and learning.
But with the right strategies, you can grow your skills and become a Pinterest manager that businesses will be clamoring to hire.
Managing Pinterest Accounts
As a Pinterest Manager, you’ll be in the driver’s seat of Pinterest accounts. The ins and outs, ups and downs, it’s all on you. Here are some essential parts of your gig:
Pinterest Profile & Board Optimization
Ever been to a Pinterest profile that just grabs you?
That’s optimization at work.
A Pinterest Manager’s job is to make sure profiles and boards aren’t just nice to look at, but are also organized, searchable, and oozing credibility. How do you do this?
- Jazz it up with high-quality images and graphics.
- Write descriptions that are snappy and keyword-rich.
- Keep those boards tidy and appropriately categorized.
- Don’t forget the tags – for boards and pins.
- Make sure to link to your client’s website and other social media platforms.
By doing this, you won’t just attract followers but also get them to stick around.
Pin Creation & Scheduling
Creating and scheduling pins are like the bread and butter of Pinterest account management.
You’ve got to be a pro at making pins that are both good-looking and search-optimized. And the timing? Crucial.
- Use images and graphics that catch the eye.
- Make your descriptions clear, concise, and chock-full of relevant keywords.
- Be generous with relevant tags.
- Schedule pins when your audience is most likely to see them.
Do this right, and you’ll get engagement soaring and traffic flowing to the website.
Analytics & Reporting: The Numbers Game
The performance of a Pinterest account boils down to the numbers. Your job as a Pinterest Manager is to turn these numbers into insights.
- Track the metrics that matter – impressions, saves, clicks, engagement rate, and more.
- Spot the trends and patterns in the data.
- Use the data to make recommendations for improvement.
Tools like Pinterest Analytics and Google Analytics are your friends here. Remember, the reports you create should be easy to understand, so your clients don’t need a decoder to get the gist.
Working with Clients: The People Side of Things
Working with clients is as much part of a Pinterest Manager’s job as creating pins. Here’s what you need to remember:
Developing a Pinterest Marketing Strategy
Creating a Pinterest marketing strategy is all about understanding the client’s business, target audience, and goals. Your strategy should include:
- Identifying the client’s target audience.
- Creating pins that are engaging and visually appealing.
- SEO-optimizing your pins.
- Making a content calendar in collaboration with the client.
- Measuring and analyzing the success of the strategy.
Collaborating with Clients
Teamwork makes the dream work, and that applies to your relationship with your clients too.
- Schedule regular check-ins to discuss progress and tweak the strategy.
- Be open to feedback and ready to make changes.
- Provide regular reports on the success of the strategy.
- Keep the lines of communication open and transparent.
Managing Pinterest Ads
Pinterest Ads can be a game-changer for your clients. You should know how to create and manage ads on the platform. Some tips:
- Set clear goals for the ad campaign.
- Create ad content that’s visually appealing and engaging.
- Target the right audience to meet the client’s goals.
- Monitor and adjust the ad campaign regularly to optimize performance.
Growing Your Pinterest Management Business
As a Pinterest Manager, there’s a world of potential to grow your business. Here are some ways to do just that:
Expanding Your Services
Diversify your services to attract more clients. You could offer services like creating Pinterest graphics, optimizing website content for Pinterest, or even managing other social media platforms.
Building Your Team
If your client list is bursting at the seams, consider building a team. Hiring other Pinterest Managers or virtual assistants can help you manage your workload and take on more clients.
Staying Up-to-Date with Pinterest Trends
Pinterest is always changing, and it’s your job to keep up. Stay updated by attending webinars and conferences, following Pinterest blogs and social media accounts, and experimenting with new features and strategies.
In a nutshell, growing your Pinterest management business comes down to expanding your services, building your team, and staying on top of Pinterest trends. .
Pinterest Manager FAQs: All Your Burning Questions Answered
Here’s the lowdown on what you’ve been dying to know about becoming a Pinterest Manager:
So, what skills do I need to be a Pinterest Manager, anyway?
Alright, let’s get down to brass tacks. If you want to rock the role of a Pinterest Manager, you need more than a passing familiarity with Pinterest.
You’ve got to know the ins and outs of managing a business Pinterest profile like the back of your hand, from confirming a website via Pinterest to enabling rich pins.
And, oh, the joy of creating and scheduling pins! .
But hey, don’t forget you’re also a communication whiz, a solo navigator, and the king or queen of organization.
And, if you can play around with some digital marketing, social media marketing, and graphic design, you’re on a roll!
How the heck do I find my first client as a Pinterest Manager?
Finding your first client may seem tough, but Small business owners or bloggers who use Pinterest for their marketing are your golden ticket.
Your next stop?
Online communities and groups where these folks hang out.
Just ensure you have a portfolio with testimonials.
How much should I charge as a Pinterest Manager?
Okay, it’s all about the Benjamins, right?
Here’s the deal: your charge as a Pinterest Manager is a delicate balance of your experience, skills, and the services you offer.
The typical range for Pinterest Managers is anywhere from $25 to $150 per hour, or a monthly retainer fee of $500 to $2,000.
And don’t forget to scope out the market rates in your area to stay competitive.
How do I stay up-to-date with changes in the Pinterest algorithm?
How do I keep up with the latest goss on the Pinterest algorithm?
Much like fashion trends, the Pinterest algorithm is ever-changing.
Staying updated is crucial, . So get into the groove by following Pinterest’s official blog, joining Pinterest-related groups and communities, and attending relevant webinars and conferences.
Don’t be afraid to mix things up with different strategies and tactics to discover the secret sauce that works for your clients.
How much do you make as a Pinterest manager?
Alright, let’s talk money. How much do you make as a Pinterest manager?
The big question, right?
If you’re wondering whether you can bring home the bacon as a Pinterest Manager, let me assure you, the odds are in your favor.
The salary spectrum is pretty broad, with Glassdoor quoting an average figure of around $50,000 per year.
But hey, remember, this can swing widely depending on your location, industry, and the type of clients you work with.
The freedom of being a freelancer means you can charge hourly rates or project-based fees, and they can range from $25 to $100 per hour.
Some Pinterest managers also opt for a flat fee for specific projects, like setting up a Pinterest account or creating a Pinterest marketing strategy.
Remember, it’s all about the value you deliver to your clients. So, the more you help businesses grow their Pinterest presence, the more dough you can make.
Just what does a Pinterest Manager do all day?
As a Pinterest Manager, you’re the puppet master behind the curtain.
From creating and managing Pinterest accounts, to crafting and implementing effective marketing strategies tailored to your client’s needs,
. Your day could involve creating compelling content that resonates with your clients’ audience or analyzing performance data to identify improvement areas. You’re also the voice of your clients on Pinterest, engaging with followers and driving visibility.
Are Pinterest Managers in high demand?
Oh, you bet!
With Pinterest becoming a major player in the marketing arena and more businesses and bloggers recognizing its potential, Pinterest Managers are as popular as the latest TikTok dance challenge.
The Pinterest landscape keeps changing and evolving, and that’s where you come in, with your ability to adapt and keep your clients relevant.
As a Pinterest Manager, you’re not just managing your client’s Pinterest account – you’re a one-stop solution for Pinterest advertising, Pinterest SEO, and Pinterest analytics. Trust me, you’re a hot commodity!
So, how much should a Pinterest manager charge per hour?
This is a big one. Your hourly rate can be as unique as you are. It can depend on your experience level, the services you offer, and the clients you work with. On average, a Pinterest manager can earn between $25 to $75 per hour.
Remember, offering a full range of services or specializing in a niche can allow you to command higher rates. Additionally, if you’re working with larger businesses or corporations, you might be able to charge more due to the complexity of the work.
Some Pinterest managers opt for a flat rate per project or a monthly retainer fee instead of an hourly rate. This approach gives a clear picture of the scope of work and associated costs for both you and the client.
To wrap Up
So, are you ready to take the plunge?
Yes, I’m talking about diving headfirst into the incredible world of Pinterest management.
Look, it’s not rocket science, it’s just pinning!
Only, with a few strategic tweaks you’ll be pinning for profit.
If this whole ‘Get Paid to Pin’ gig sounds right up your alley, then I say go for it!
And remember, you’ve been pinning all this while, you just didn’t know you could cash in on it.