Blog Niche That Makes Money: Untapped Niches for Bloggers in 2023

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Have you ever found yourself wondering, “Why do some blogs turn into money-making machines while others don’t?

Why do some people hit the jackpot while others never make any money?”

Sometimes, its all about the niche.

Sure, quality content and SEO are important.

But if you’re in a crowded or unprofitable niche, all your hard work could be for nothing.

That’s why it pays to really research the niche you’re entering before committing to it.

In this article, we’ll discuss some of the most untapped niches for bloggers in 2023 that make money.

What is Niche in Blogging

Before we get into the profitable niches, what is a niche in the first place?

A niche is a specific market or demographic that you target with your blog.

For example, if you want to start a blog about gardening, then you are targeting the gardening niche.

The idea is to pick something narrow that not many people are blogging about yet so that there is less competition and more room for growth regarding readership and monetization potential.

The truth is when you concentrate on a specific niche, you can provide real value to your readers.

You can become an authority on the subject, and people will be more likely to trust your advice.

Blog Niche That Make Money: Profitable Blog Niches for 2023

Now that you know what a niche is, let’s look at some of the most profitable blog niches for 2023.

Here’s your insider scoop on five blog niches that are not only trending but also have the potential to make some serious dough.

The Green Wave – Sustainable Living:

Raise your hand if you care about our planet. (If you didn’t, you might want to rethink your choices).

As the conversation around climate change and environmental protection heats up, sustainable living rapidly becomes a fan-favorite blogging niche.

You’d cover everything under the sun here, from ingenious zero-waste hacks to promoting the coolest eco-friendly products or showcasing sustainable travel hotspots.

Trust me; it’s a treasure house waiting to be opened!

Home Gym and Fitness:

Thanks (or no thanks) to the COVID-19 pandemic, people’s living rooms have transformed into their private gyms.

This low-competition niche is a goldmine; you can be the virtual fitness guru sharing your home workout routines, dish out expert advice on the best fitness equipment, or even guide them through a balanced diet journey.

Your potential audience here is almost everyone!

Mental Health and Wellness:

Times are tough, and people are becoming more open about mental health struggles.

So this is you opportunity to tap into this high-paying blog niche where you can become the go-to person for stress management techniques, mindfulness exercises, and self-care rituals.

Your blog can be a digital haven for those seeking solace.

Learn from Anywhere – E-Learning and Online Courses:

Welcome to the era of remote learning!

As the world has gone digital, this niche is in demand, like hot cakes.

You could offer insightful reviews on various online platforms and courses, create unique e-learning content, or share your pearls of wisdom on making remote learning fun and productive.

Your Pet’s Best Friend – Pet Care:

Pet parents are a passionate bunch, always looking for the best for their fur babies.

In this niche, you can review the latest pet products, share your expert pet care advice, or spill the beans on successful pet training methods.

Warning: Cute pet photos might be an occupational hazard!

Self-Help Niche

People are always looking for ways to better themselves in all areas; I know I am.

This is what makes this niche so profitable. I mean, there is always one thing or another we all want to improve.

So you can write about anything from fitness, career, relationships, and so much more.

How to Find Profitable Niches for Blogging

Hunting down the right blog niche that’ll have the money rolling in takes some hustle and some grit.

But hey, we’re all about the hustle, right?

So, let’s do this.

Keyword Research:

First up, dive into the nuts and bolts world of keywords.

So my favorite ways to find low-competition keywords with high volume is by using Google Keyword Planner or SEMRush.

This is the first step to finding a profitable blogging niche.

Competitor Analysis

Once you have your list of keywords, take a look at the sites that are ranking for those terms.

Analyze what they’re doing right and wrong and see how you can make your blog stand out from the competition.

spot the opportunities they’ve missed.

Think about it: Are you more likely to score a goal if you know where the goalie isn’t looking?


You can do the same and capitalize on opportunities in an already profitable niche!

Monetization Strategy

Here’s where things get interesting. We’re talking money, honey!

Affiliate marketing, display advertising, sponsored content are just a few of the ways to turn your blog from a passion project to a cash cow.

Just remember: Value, value, value, then monetize. Only when you have something valuable to offer, will people be willing to part with their hard-earned money.

Passion and Expertise

Alright, this one’s insanely important.

You’ve got to love what you’re blogging about.

Think about it: When you’re pumped about your topic, it comes through in your writing.

And when you know your stuff, your readers trust you.

It’s a win-win!

So here’s the bottom line: Finding a profitable niche isn’t as hard as you may think.

It’s all about doing the legwork, understanding your audience, and then using your unique voice to reel ’em in.

And remember, you’re not just a blogger, you’re a smart cookie, a savvy biz owner, a problem solver.

You’ve got this!


With these niche ideas, you’re not just setting up another blog.

You’re creating an online space that resonates with your readers and, yes, brings in the dough.

How’s that for a win-win?

Here are some other guides you may like

Your turn now! Do you have an untapped niche you’re ready to dive into?

Or maybe a success story to share? Spill the tea in the comments below!

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