I get this question a lot, “How on earth do I create and sell digital products?” Well, it’s actually not as hard as you might think.
You see, back when I started, I was clueless too.
But I learned, grew, and fine-tuned a system that makes designing and selling digital products a breeze!
And boy, did I pick up some amazing tricks along the way!
Now, I’m ready to spill the beans and walk you through the 7 simple steps to design & sell digital products.
From that lightbulb moment to the “cha-ching” of your first sale, I’ve got you covered!
Why Sell Digital Products on Your Blog
First of all, why is it so awesome to sell digital products on your blog?
For one, you’ve already got an audience of people who know you and like your work.
That means they’re more likely to buy from you!
And two, once the product is designed, there are no extra costs or resources needed.
Three making money while you sleep, count me in.
You create them once, and they can be sold again and again without any shipping headaches or inventory nightmares: Hello, passive income.
Plus, selling digital products allows you to control everything. You can decide when, where, and how to market them.
So let’s dive in! Here are the 5 steps for designing & selling digital products on your blog:
Step 1: Identifying Your Market
You don’t want to create a product that no one needs, right?
So, first things first, you need to identify your market.
Look for gaps.
What is your audience struggling with?
What kind of help are they seeking?
Do some investigating? Survey your audience. Ask them directly what they want.
Trust me, people love to share their thoughts.
I once did a simple Instagram poll, and boy, the responses flooded in!
Step 2: Brainstorm Your Product Ideas
Once you have a better idea of what your audience wants, start brainstorming product ideas.
Jot down anything and everything that comes to mind. And be creative!
Maybe it’s an online course, a book bundle, or even a printable planner.
The possibilities are endless!
Step 3: Creating Your Digital Product
Now comes the fun part; creating your showpiece!
This could be an eBook, an online course, printable art, or even your secret recipe for the world’s best brownies.
Here’s a pro tip: Use platforms like Canva or Google Docs to create your product.
They’re super user-friendly and have a ton of templates to help you get started.
When creating digital products, remember to keep your audience in mind.
What do they need? How can you make their lives easier? Your product should be able to solve a problem or add value in some way.
Also, you need to make products that will make you money.
Step 4: Selling Your Digital Product
You’ve created your digital product, and it’s time to set up your online store.
Now, where do you start?
Well, you have options. If you have a blog or a website, consider plugins like Easy Digital Downloads or WooCommerce.
They are relatively easy to set up and have tons of handy features.
Oh, and don’t forget to choose a secure payment gateway.
You want to keep your and your customer’s money safe.
Other things to consider when setting up a store is pricing your digital product, branding, and setting up marketing automation.
Think about your brand, you what kind of customer experience you want to give them.
Create promos and discounts, add incentives for referrals, etc.
Step 5: Protecting Your Digital Products
Now, onto something super important but often overlooked – protecting your digital products.
Just like you wouldn’t leave your bike unlocked, you shouldn’t leave your digital products unprotected.
There are several ways to do this. For example, watermarking your products or using plugins that offer secure download options.
Trust me, better safe than sorry!
Step 6: Marketing Your Digital Products
You’ve created your product, set up your store, and secured your goods.
It’s time to let the world know about your awesome digital product!
Social media is your best friend here.
Share about your product on Facebook, Instagram, Twitter, and heck, even TikTok if you’re into it!
Write a blog post about it, send out an email to your loyal subscribers, create a YouTube video, or run a podcast episode about it.
The key is to be where your audience is.
When I created my first digital product, I tweeted a teaser, shared a sneak peek on Insta, and even did a fun little ‘behind-the-scenes’ vlog on YouTube.
Not into the whole social media thing? No worries, You can always leverage the power of SEO.
Use targeted keywords, craft engaging meta descriptions, and let the search engines do their thing!
Leveraging Other Platforms
Don’t limit yourself to just your website or blog. Other platforms can give your digital products a visibility boost.
Consider selling on Etsy, Amazon, or even in Facebook groups.
Step 7: Validating Your Digital Product
Once you’ve launched your product, it’s crucial to get feedback.
Did your customers find value in it?
What could you improve?
Feedback is like the compass that keeps your digital product ship sailing in the right direction.
I remember getting my first piece of constructive criticism.
It stung a bit, I admit.
But it also helped me make my product better and, in the long run, increased my sales. Win-win, right.
over to you
So, there you have it – the 5 simple steps to design & sell digital products on your blog.
Are you ready to start selling?
Or maybe you’ve discovered a clever hack for marketing your digital products?
Well, I’m all ears in the comments below!